13 Best Influencer Marketplaces & Platforms in 2022 and Beyond (Full-Review Updated) (2024)

Marketers, we’re going to tell you all about influencer marketplaces in this review.

Are you’re still manually searching on Instagram, answering numerous DMs, and vetting hundreds of unqualified influencers?

Stop right now.

Influencer marketplaces and platforms are great solutions to reducing the amount of time spent on profiling and connecting with new influencers – time that can rather be channeled into optimizing your campaign.

And because we’re all about saving you time, we’ve reviewedtop influencer marketplaces and platforms for 2022just for you!

What Do Influencer Marketplaces Offer?

An influencer marketplace is basically an online platform that connects marketers with influencers in similar industries or social channels. For example, you can find a marketplace just for Instagram fashion influencers, or a YouTube influencer marketplace just for foodies, or a single marketplace to search for both.

Many of these are self-serve influencer marketing platforms, which means that you can manage influencer campaigns in-house instead of using an agency.

Some influencer marketplaces have the added benefit of being part of larger influencer platforms and marketing tools, making them full end-to-end solutions. We’ll also discuss the benefits of going with an influencer marketing agency vs using influencer marketplaces and platforms at the bottom of this article!

How We Selected and Rated These Platforms

Introducing the P2Pmarketing Rating! Our ratings are based on the following criteria:

  • User reviews from top software review sites
  • Personal experience with the platform
  • Demos or trial experiences
  • Price ranges
  • Product features
  • Added value
  • Functionality
  • Overall satisfaction with the tool or platform

Now, let’s get back to our list 🙂

The 13 Best Influencer Marketplaces & Platforms

1. Intellifluence

13 Best Influencer Marketplaces & Platforms in 2022 and Beyond (Full-Review Updated) (1)

Intellifluence is a full end-to-end influencer marketplace, outreach, and management solution. Their database of over 200000 verified influencers ranges from peer-level micro-influencers to macro-influencers and celebrities with millions of followers.

The database features influencers across all major social networks, as well as podcasts, SoundCloud, and individual blogs.

Intellifluence ensures that every influencer in its database has been accurately vetted and verified. This is one of the reasons they’re so successful, because the time you spend on outreach is not wasted on low-quality or inactive influencers.

The platform’s influencer discovery, outreach, messaging tools, and payments process are all built-in to the platform, so you never have to rely on external tools to manage your campaigns.

Intellifluence also offers some great, unique features, including pricing guidelines based on survey and internal marketplace transaction data, detailed engagement stats and reporting, and influencer-led offers.

Influencer-led offers are a great way for brands to connect with influencers that are keen to work with them, without having to spend the time setting up a campaign and doing outreach. Instead, relevant influencers come to them with an offer they can accept, negotiate or decline.

Intellifluence is well-priced and does not require any lengthy commitments, minimum spends, or budgets. This makes it an easy platform on which to scale up (or down) as quickly and easily as you like.

Pros and Cons:

Pros: Intellifluence offers the best dollar-to-real influencer ratio, with a free plan and very affordable paid plans (from $99/mo) and a databases of over 200 000 verified, high-quality, influencers. Intellifluence also works on all major channels and offers some valuable and unique features. As such, it offers it all and is a true end-to-end solution.

Cons:Free plan is for only one user, and has limited access to certain features.

Channels:Facebook (profiles & pages), Twitter, Instagram, Pinterest, YouTube, LinkedIn, Twitch, TikTok, and Reddit. Intellifluence also supports Marketplace reviews, Blogs, iOS and Google Play, Podcasts, and SoundCloud.


P2Pmarketing Rating:9/10

2. NoxInfluencer

13 Best Influencer Marketplaces & Platforms in 2022 and Beyond (Full-Review Updated) (2)

NoxInfluencer is a comprehensive influencer marketing platform for global marketers, from giant brands to small agencies or individuals. With a mission to make influencer marketing easier, NoxInfluencer streamlines the whole workflow of influencer marketing for both sides, advertisers and influencers.

Also, NoxInfluencer is also a platform where YouTubers, Instagrammers, and TikTokers can earn more sponsorships and make content monetization easier.

NoxInfluencer has dedicated itself to this niche, and over the past five years, it has helped thousands of brands and influencers achieve growth.

As a one-stop marketing solution provider, NoxInfluencer covers social media influencer discovery, marketing campaign management, influencer relationship management, and social media analytics.

NoxInfluencer is backed by a global social media creator database, which is dynamic and updated in real-time, of more than 30 million influencers across YouTube, TikTok, and Instagram.

The platform makes it easy to find the right influencers for your campaign with fine-grained search filters, niche and brand tags, and advanced influencer data analytics, as well as global top influencer rankings by niche and location.

Pros & Cons:

Pros:With NoxInfluencer, you can find any influencers on social media with its advanced search engine and massive dynamic database. There are over 200,000 verified real influencers and hundreds of partnered MCNs on it to make sure you can establish valid partnerships with social celebrities. And its smart social media analytics offer deep insights into your marketing campaigns.

Cons:Don’t offer a free trial. Its free plan has limited features to use and limited data to access.

Channels:YouTube, Instagram, TikTok.


P2P Marketing Rating:9/10

3. Afluencer

Afluencer is the easiest influencer platform to get started with. Brands can start with the app’s generous free plan and get an account up and running in just minutes. No need to talk to a salesperson (Live chat, phone and email support is available for free and paid users).

You post a “Collab” opportunity and Afluencer does the recruitment. In the Collab you specify what type of influencer you are looking for—interest(s), social channel(s), demographics, followers, and more.

Post the Collab in minutes and you’ll start receiving applications from qualified influencers in just a few hours. It’s easy to evaluate your influencer candidates and when you approve an influencer, an intro is made and you can direct message your new partner from within the platform.

You can also search the influencer directory and send invites to influencers. When they approve your invite, you’ll be able to direct message them and coordinate your Collab.

Pros and Cons:

Pros: Afluencer is a “high engagement” influencer base. It is quick and easy to get started. You can post a collab in minutes and relevant influencers will come to you, which takes a huge amount of the leg work out of finding the right influencers for your campaign. The platform makes evaluating, approving, and contacting influencers easy from within the platform. Alfuencer offers a generous free plan and great customer support via live chat, phone, and email.

Cons: There are fewer influencers in their directory than some older apps. Channels are limited to major social media channels.

Channels: Instagram, TikTok, YouTube, Twitter, and Facebook

Website: https://afluencer.com/#/brands

P2PMarketing Rating: 9/10

4. InstaJet

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InstaJet is an all-in-one solution for influencer marketing. It functions as both an influencer marketplace and an influencer management tool.

You can find influencers, create ad campaigns, check that your requirements are met, and pay them – all from within the platform, which also provides excellent post-campaign analytics.

InstaJet has a rich open catalog of Instagram influencers from around the globe in various niches. You can use several criteria to search and sort your influencers, including audience demographics and follower size.

All influencers are manually vetted before they’re accepted so you can be sure they’re legitimate and genuine. This high level of personal attention is one of the things that sets InstaJet apart from its competitors.

InstaJet provides a personal manager to help you for free, can create custom packages to suit your needs, and offers a neat selection of packaged services, where they handle your Instagram ads for you entirely.

InstaJet is designed to make influencer marketing as simple, safe, and convenient as possible. In addition to only working with vetted influencers and providing a super simple-to-use platform, their payment system is secure, and funds are only released once your collaboration’s requirements and deadlines have been met and approved.

All-in-all, InstaJet is a robust, scalable solution for Instagram campaigns of any size. The high level of personal support provided makes it an excellent choice if you’re new to working with ads and influencers on Instagram. They offer free expert advice and assistance, which you would normally only receive from an agency (at an agency price point!).

Pros and Cons:

Pros:Offers a full-cycle service for influencer marketing, and you can run the whole process through the platform, including secure payments and post-campaign analytics. InstaJet provides a free manager service to help you throughout the campaign or run it for you entirely. The platform also offers an additional affiliate program so you can invite creators to join and earn commission from their sales. Pricing is affordable and offers great value-for-money as the manager service is free.

Cons:Limited to Instagram. No free trial.

Channels:Instagram (and ads for Telegram via their Telega.io service)


P2Pmarketing Rating:9/10

Once you’ve recruited your influencers, you’ll need a great tool to manage them!

check out this

Full Review of the Best Influencer Management Tools

5. Influencity

Influencity’s platform is an easy and intuitive influencer marketing solution that allows full end-to-end campaign execution. This software has one of the biggest databases we’ve seen in the market, with more than 70M influencers, and offers accurate influencer analysis that helps brands and agencies across the world (they currently have clients from over 35 different countries) successfully manage their campaigns basing their decisions on data.

One of their strengths relies on how complete their influencer analysis is, something that helps marketers improve their strategies when working with influencers. This analysis includes influencers’ KPIs, fake follower detention, interests, or brand affinity among others. Influencer’s audience data is also provided: demographics, interests, brands affinity, and an analysis on their audience overlapping, which is very useful when deciding on a group of influencers.

Their competitive prices have allowed brands and agencies to use the software regardless of their size, and some well-recognized names are known to be their clients like Johnson & Johnson, Nestlé, or Reprise and Havas. It definitely seems like Influencity is becoming a key ingredient when it comes to working with influencers.

Pros and Cons:

Pros: Influencity currently offers one of the biggest influencer databases in the market and has a very powerful search engine that works worldwide. Since they don’t interfere in the influencers hiring process, it gives you complete freedom when contacting and negotiating with influencers. Also, they offer several ways of contacting their support team (online chat, phone and email) so you can ensure you’re getting the most out of your plan, which can be fully customized to match your company’s needs.

Cons: Communication with influencers has to be done out of the platform for the moment, however, it seems like this functionality should be available soon.

Channels: Instagram, Youtube, Tiktok and Twitter.


P2PMarketing Rating: 9/10

6. Heepsy

13 Best Influencer Marketplaces & Platforms in 2022 and Beyond (Full-Review Updated) (4)

Heepsy is a great influencer marketing platform with authenticity and real influence as the major value proposition. With a network of both micro-influencers (as low as 5k followers) and macro-influencers, Heepsy provides all you need to find, launch, and measure your influencer campaign.

With a slick design and overall great user experience, it is super easy for the average joe to find the right influencers, contact them, and build a long-lasting relationship.

Heepsy has a high spot on our list because it allows you to create a completely free account for an unlimited time – which makes it among the few influencer platforms out there that you can use for free!

Pros and Cons:

Pros: Their top 2 advantages are their price and their database. Heepsy is one of the most affordable influencer software options and their database, with almost 8 million influencers, makes them one of the biggest influencer databases in the market.

The software also provides advanced targeting options such as demographic, location, keywords, or metric targeting. The tool helps you to easily identify well-performing influencers and create bonds with them.

Cons: The free plan is very limited. Limited Youtube data.

Channels: Instagram, Youtube, Tik Tok, Blog, Facebook, and Twitter

Website: heepsy.com

P2Pmarketing Rating: 8/10

Hidden Content

7. HypeAuditor

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HypeAuditor started in 2017 as a fake follower and engagement auditor. Since then, it has dominated this market with extremely accurate results.

Due to the unique data the company possesses, they decided to launch their own influencer marketplace. You can use their discovery product to find authentic influencers that resonate with your brand values.

You can launch influencer campaigns, track the performance of your Instagram and YouTube account and individual campaigns all on the same platform.

Pros and Cons:

Pros: The platform has great UX. You can see how many fake followers influencers have and their real engagement rate. It helps a lot in finding the right influencers. The main selling proposition is the rich data they have on each influencer and their superb analytics.

Cons: Limited to Instagram and YouTube. You can’t contact influencers via the platform.

Channels: Instagram and YouTube.

Website: hypeauditor.com

P2Pmarketing Rating: 7/10


13 Best Influencer Marketplaces & Platforms in 2022 and Beyond (Full-Review Updated) (6)

We’ve referenced IZEA a few times on this blog, and it’s no coincidence, because they are one of the most popular influencer marketing platforms around. IZEA has been around since 2006, and so if your company is looking for “platinum” services, this is it. Another added benefit is their pricing, which starts at a free or light option and allows brands to upgrade or scale up for more features.

Pros and Cons:

Pros: IZEA offers all the benefits of an established influencer marketplace, with all the premium features of an Influencer Relationship Management and Campaign Management tool, PLUS brilliant analytics.

Cons: You’ll need to invest the time into mastering the platform to really take advantage of all it has to offer, not really a con, but if you’re looking to quickly onboard a new tool keep in mind that you might require a few tutorials.

Channels: Facebook, Instagram, YouTube, Twitter, LinkedIn, Tumblr, WordPress and numerous other blogs.

P2Pmarketing Rating: 8/10

9. Webfluential

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Webfluential is one of the leading global influencer marketplaces. The platform is unique in its in-depth focus on helping influencers and creators with quoting, proposals and analytics. Like Famebit, they charge a 10% fee on approved, published campaigns and it’s free to sign up as an influencer or list your campaign proposal.

Pros and Cons:

Pros: All influencers in this marketplace are vetted and approved by Webfluential, making it a safe option free from fake profiles.

Cons: Their influencer pool is limited but growing, and the search functionality could be a little more precise.

Channels: Facebook, Instagram, YouTube and Twitter.

P2Pmarketing Rating: 8/10

10. Scrunch

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Scrunch has an impressive line-up of brands such as RedBull, Vogue, Subway, and GQ. This influencer marketing platform has over 20-million influencer profiles and over 10-billion posts indexed by their algorithm.

Pros and Cons:

Pros: The free/starter option is actually quite generous in that you can actually run a campaign (with some limited functionality, but it’s enough to get started).

Cons: Search accuracy. Users mentioned the search functionality needs some improvement, especially for when you’re going into multiple filters such as location and industry.

Channels: Facebook, Instagram, Twitter, YouTube, and top blogs.

P2Pmarketing Rating: 7.5/10

11. Pitchbox

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“Unlike many outreach platforms that are clunky and confusing, Pitchbox is a breeze to use.” – Brian Dean @Backlinko

Pitchbox is a highly rated influencer and link outreach platform used for influencer marketing and SEO. What makes this platform quite unique is its integration with SEO solution providers, such as Moz, SEMRush, and Ahrefs for truly great data-driven insights.

Pros and Cons:

Pros: Many online reviews noted an uptake in conversions from using Pitchbox. In addition, their fantastic search functionality and audience targeting have received many positive reviews.

Cons: Like many enterprise-level multi-purpose software, it has a steep learning curve and requires some dedicated time to get to know the platform in order to see the real benefits.

P2Pmarketing Rating: 8/10

12. Klear

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Klear is a social media influencer marketing platform with an enormous database of 900-million influencers in over 60,000 categories according to Influencer Marketing Hub.Microsoft, Unilever, Huawei, Coca-Cola, and Kayak are among the top companies using Klear for influencer discovery and management.

While it’s obvious that this platform is well suited to large, global, agencies and brands, if you’re an early stage startup, they do offer a brilliant startup plan for companies under 20 employees.

Pros and Cons:

Pros: The sheer depth of data and insights on this platform outshines many other similar influencer marketplaces and platforms. We also love that there is a startup plan to make the platform more accessible.

Cons: Users cited search precision and pre-defined categories as potential issues when it comes to pinpointing the right influencers.

Channels: Facebook, Instagram, Twitter and YouTube.

P2Pmarketing Rating: 9/10

13. Julius

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Julius is an influencer marketing platform with roots in sports endorsem*nts. The platform offers end-to-end campaign management with over 50 impressive search filters for some very precise influencer research. A really handy feature on the agency plan is that you can separate projects for each client.

Pros and Cons:

Pros: Julius has 50 search filters, allowing you to really narrow down your influencers – which will come in handy with an influencer database of over 100,000 people.

Cons: The annual fee might be quite high for small to medium business or those who are looking to experiment with the tool for a few months.

Channels: Facebook, Instagram, Twitter, YouTube, Twitch and Pinterest (Julius is a Pinterest Partner).

P2Pmarketing Rating: 8/10

Influencer Marketplaces, Platforms, or Agencies?

Back in 2015, there were just 190 influencer platforms and agencies. This grew to 335 in 2016, 420 in 2017, and 740 in 2018 – more than twice the number that existed just two years previously. ~ via @influencerMH ‏ Click To Tweet

You know it’s time to scale your influencer marketing efforts, but what solution should you go with? At the end of the day it really depends on your own resources, budget, and objectives. While using a platform might suit a savvy, dedicated in-house team, an agency would be better suited to companies with a small, lean marketing team without in-house skills.

Benefits of Using Influencer Marketplaces and Platforms:

  • Self-service marketplaces and platforms put the power in your hands.
  • Great for a savvy in-house team.
  • More affordable since you’re only paying to use the platform.
  • Monthly subscriptions make it even more cost-effective if you’re only running a few small campaigns a year.
  • Gives you direct access to influencers or their representatives.
  • First hand access to campaign performance and real-time analytics.
  • No lag or lead time to implement changes to your campaign whenever you want to.

Benefits of Using an Influencer Marketing Agency:

  • While influencer platforms save you money, an agency will truly save you time by taking most of the manual work off your hands.
  • Let the experts handle it. Agencies have specialists who take care of your outreach, management, optimization, and reporting.
  • Agencies have access to a wider network with established relationships, meaning they’re able to negotiate rates that are normally fixed on marketplaces.

How to select an influencer marketplace [Infographic]

Ready to make your decision? The folks at IZEA have a great infographic to help you get started on how to select an influencer marketplace.

13 Best Influencer Marketplaces & Platforms in 2022 and Beyond (Full-Review Updated) (12)

Our Two Top Picks

While picking an influencer marketing marketplace can be quite tricky at first, take the time to demo and trial your short list of chosen platforms, and take full advantage of the expertise of the customer success teams. We’ve picked 2 favourites from this list:

For large agencies or startups: Heepsy is a fantastic option for large global agencies who require a robust platform and incredible depth of analytics. The fact that they offer an affordable plan makes it even better, we love that they offer this kind of access to up-and-coming small businesses.

For the mid-sized company with some skills in-house: Fourstarzz is a great option for the company with an in-house team that needs an extra layer of customer support and studio (execution) support. We’re particularly impressed with the newer features such as the Casting Deck for influencer pitches.


Top 25 Influencer Marketing Platforms and Marketplaces: https://kevintpayne.com/top-25-influencer-marketing-platforms/

Should You Invest in an Influencer Marketing Agency or Platform? https://mention.com/blog/influencer-marketing-agency/

8 Influencer Marketing Platforms to Amplify Your Campaigns: https://influencermarketinghub.com/8-top-influencer-marketing-platforms/

Capterra: https://www.capterra.com

G2Crowd: https://www.g2.com/

Frequently Asked Questions

What are the top influencer marketing platforms?

Our top, reviewed influencer marketing platforms for 2022 include: Intellifluence, Influencity, Afluencer, Fourstarzz Media, Heepsy, HypeAuditor, IZEA,and Webfluential. Interested in seeing the full list and why these platforms were selected? Check out our article, uncovering all the details behind these amazing influencer marketing platforms.

What are influencer marketplaces?

An influencer marketplace is an online platform that connects influencers with marketers in similar industries or social channels. For example, you can find a Youtube influencer marketplace just for gamers or another one for food lovers. Interested in seeing what the best influencer marketplaces are- have a look at our full article review.

What social media channels are best for influencer marketing?

The top social media channels for influencer marketing are: Instagram, Youtube and Tiktok, with Instagram being the most popular one among these channels. Youtube and Youtubers are gaining more and more popularity and are projected to surpass Instagram in terms of influencer marketing budget in the next few years.


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13 Best Influencer Marketplaces & Platforms in 2022 and Beyond (Full-Review Updated) (2024)


Which platform is best for influencers? ›

That's why I've put together this list of the best influencer marketing platforms for brands looking to partner with creators.
Start Your Business with Shopify
  • Grin. ...
  • Upfluence. ...
  • Klear. ...
  • Neoreach. ...
  • Traackr. ...
  • TapInfluence. ...
  • YouTube BrandConnect. ...
  • Grapevine.
7 Mar 2022

What platform is most used for influencer marketing? ›

A 2020 survey showed that 89 percent of marketers believed Instagram was an important platform for their influencer marketing. The corresponding figure for YouTube was 70 percent.
Leading platforms for influencer marketing worldwide as of January 2020.
CharacteristicShare of respondents
9 more rows
21 Jun 2021

What is the influencer marketing industry worth 2022? ›

In recent years, influencer marketing has really been on the rise. What was a $1.7 billion industry in 2016 has since grown to become a $9.7 billion industry in 2020. In just 2021, it grew to $13.8 billion and is projected to expand to $15 billion in 2022.

Who is the most famous influencer right now? ›

The Most Popular Influencers on Instagram 2022
  • Lele Pons. 44M followers. ...
  • nusr_et. 35.6M followers. ...
  • Dan Bilzerian. 32.4M followers. ...
  • Amanda Cerny. 24.8M followers. ...
  • Zach King. 24.3M followers. ...
  • Chiara Ferragni. 23.9M followers. ...
  • pewdiepie. 21.7M followers. ...
  • Cameron Dallas. 21.6M followers.

What app do most influencers use? ›

VSCO. VSCO is one of those apps that you may have already heard of if youve been looking into editing photos. Thats because it is one of the most used apps by digital influencers, whether on TikTok, Instagram, or Snapchat.

What is a Tier 1 influencer? ›

Tier 1 — Celebrity over 1 million followers. Tier 2 — Maven Influencer — 100K — 1M followers. Tier 3 — Prosumer Influencer 20K — 100K followers. Tier 4 — Up-and-Coming Influencer 5K — 20K followers.

What are 5 niches commonly used by influencers? ›

What are the Major Influencer Industries and Niches?
  • Fashion. By far one of the most popular niches, fashion encompasses everything from apparel and accessories, shoes and jewelry, to eyewear and luggage. ...
  • Beauty. ...
  • Travel. ...
  • Lifestyle. ...
  • Celebrities and Entertainment. ...
  • Sports. ...
  • Animals. ...
  • Gaming.

What is the most profitable social media platform for influencers? ›

Data from a Statista survey released in November 2021 shows that, according to global marketers, the top social media platforms with the highest ROI worldwide are:
  • Facebook.
  • Instagram.
  • LinkedIn.
  • TikTok.
  • YouTube.
11 May 2022

What is the most engaging social media platform? ›

The most popular social media platforms worldwide in 2022

WhatsApp. Instagram. Facebook Messenger. TikTok.

Who is the highest paid influencer? ›

Cristiano Ronaldo

For the second year in a row, Cristiano Ronaldo sits at the top of the list with the highest ever potential earning, making an average of $2.3 million per post compared to $1.6 million per post last year.

What companies pay influencers the most? ›

This means influencers are getting paid to create testimonials, ads, unboxings, and more for their favorite brands and products.
Brands That Pay Influencers
  1. Fabletics. ...
  2. Fashion Nova. ...
  3. Flat Tummy Co. ...
  4. Goli Gummy. ...
  5. Lululemon. ...
  6. Amazon Fashion. ...
  7. Walmart. ...
  8. PrettyLittleThing.
16 May 2022

What is the next wave of influencer marketing? ›

Peer-to-Peer Is the Next Wave of Influencer Marketing.

Who is the biggest female influencer? ›

Meet the 24 Top Female Instagram Influencers: Hot Accounts to...
  1. iJustine. Followers: 1.6 Million. ...
  2. HallieTut. Followers: 23,700+ ...
  3. Jessica Iliana. Followers: 41,300+ ...
  4. Erin McGoff. Followers: 20,700+ ...
  5. Ana Lily Amirpour. Followers: 29,100+ ...
  6. Amma Asante. Followers: 23,300+ ...
  7. Emily Canham. Followers: 714,000+ ...
  8. Estee LaLonde.
6 Mar 2022

What is a C list influencer? ›

C – list – micro-influencers, who declared themselves to be of good quality and a very high level of communication with their audience. According to the best marketing research, cooperation with this category of bloggers results in the most effective feedback.

How much does 1k followers make on Instagram? ›

Micro-influencers (between 1,000 and 10,000 followers) make an average $1,420 per month.

What app do influencers use to get paid? ›

IndaHash is a free app that allows influencers and content creators to start earning money by participating in product campaigns on their social media profiles. After logging in to the app, you can see a list of campaigns broken down by brands, campaigns that are only visible to you based on your profile.

What app do celebrities use the most? ›

Read this list to know which apps are celebrities fond off.
Let's now see some popular apps being used by famous celebrities:
  • Twitter: Twitter is the one and only social media site where you can find most of the celebrities. ...
  • Instagram: ...
  • Facebook: ...
  • Snapchat: ...
  • BitMoji: ...
  • WhoSay Talent: ...
  • Instant Abs Trainer: ...
  • Headspace:

How do I find brands to collab with? ›

The easiest way to do that is to take a look at their social media feeds. Instagram, TikTok and YouTube are particularly ripe with brand collaborations. Whether you're a blogger, YouTuber or Instagram model, you'll probably be able to find similar profiles that have gotten brand collaborations.

Which niche makes the most money? ›

Top 13 Most Profitable Niches List That Really Make Money in 2022
  • Relationships.
  • Lifestyle.
  • Real Estate.
  • Gadgets And Technology.
  • Food.
  • Entertainment.
  • Pets.
  • Gaming.
22 Sept 2022

Which niches are trending? ›

10 most trending eCommerce niches in 2022 & the upcoming years
  • Pet products. Ever since dogs and cats dominate the internet, no one can doubt how much we love our furry friends. ...
  • Subscription. ...
  • Home office equipment. ...
  • ReCommerce. ...
  • Eco-friendly products. ...
  • Health & Wellness products. ...
  • Educational toys. ...
  • Online course.
11 Jan 2022

What are the best niches right now? ›

With the right niche, you'll spend less on ads and be able to target only those customers looking for products like yours.
Profitable Dropshipping Niches in 2022: How to Find Them + Top...
  • Clothing. ...
  • Car accessories.
  • Smartphone accessories.
  • Baby products.
  • Health and beauty products.
  • Office supplies.
  • Gaming.
  • Tools.
16 Aug 2022

What social media platform is the easiest to make money? ›

TikTok Is the Social Media Platform with the Most Opportunities, According to Business Owners. TikTok is the best social media platform for growing audience and revenue right now, according to an exclusive survey of 281 online business owners.

What platform makes the most money? ›

Top Social Media Platforms that Pay You the Most
  • Twitter. Twitter is at the top of the list for money making social media platforms. ...
  • YouTube. YouTube can be another excellent choice to start earning money on social media. ...
  • Pinterest. ...
  • Facebook. ...
  • Instagram. ...
  • Snapchat. ...
  • Reddit. ...
  • TikTok.
26 Apr 2022

What is the fastest growing social media platform? ›

This begs the question: What are the fastest-growing social media platforms? The latest data shows that the fastest-growing social network is TikTok.

What is the fastest growing social media platform 2022? ›

All channels have seen an increase, however, unsurprisingly it is TikTok that takes the crown of the fastest growing social media channel in 2022. Of the 3,000 participants, 40% state that they plan to use TikTok in 2022 as part of their social media strategy.

Which platform is easiest to get followers on? ›

Of all the most popular social network apps, Instagram is among the easiest ones to get new followers, even more so if you make good use of all the most popular Instagram hashtags in your posts and interact with other profiles by commenting, adding followers or simply liking their posts.

Who is the richest Instagrammer? ›

Cristiano Ronaldo (@cristiano)

He is not only a well-known celebrity but also the richest influencer on Instagram. He has 482M followers at the moment of writing this article and earns almost $1.6M per post he shares for brands.

How many followers do you need to be a paid influencer? ›

Once an influencer has reached one million followers, it's safe to assume they are making quite a decent amount of money, and working very hard to maintain it. "It's somewhat of an unspoken rule that influencers can expect to be paid $10.00 for every 1,000 followers they have, once they hit the 100,000 threshold."

How much does a 100k influencer make? ›

For instance, less famous influencers with up to 10k followers may set their rates at $25-$50 per post, an established one with 30-80k followers may charge $ 150 or $350 a post, while a celebrity with over 100k followers can charge between $1000 and $500,000 a post. They use other factors when setting these figures.

How much do LTK influencers make? ›

The influencer typically gets paid roughly a 10 percent commission — just like an in-person personal shopper would — whenever a sale is made.

How much money does 1 million Instagram views make? ›

According to USA Today, an influencer with 10,000 to 50,000 active fans can make a few thousand per post. Instagram influencers with up to 1 million followers can see $10,000 per post. Have over 1 million followers? You could charge $100,000 or more.

Who is #1 Instagram influencer? ›

First on the list is Cristiano Ronaldo, who currently has a total of 484.3 million followers across three social media sites. Next is Justin Bieber with 420.54 million follower count; Ariana Grande, 398.3 followers; Selena Gomez, 380.75 million followers; and Taylor Swift with 354.4 million followers.

What are the 3 types of influencers? ›

Types of Social Media Influencers
  • Celebrities. People with over a million followers are considered celebrities on social media. ...
  • Macro Influencers. Macro Influencers include anyone with between 100K and a million followers. ...
  • Micro Influencers. Micro Influencers have between 1K-100K followers. ...
  • Employees. ...
  • Customers. ...
  • Brand Fans.
16 Mar 2022

How many times a week should an influencer post? ›

Regarding the posting frequency on Instagram, try to do it at least twice a day. Research shows that daily posts are also enough on Instagram. Avoid posting no more than 3 times per day on Instagram. The bare minimum frequency is once every 3 days and 3 times per week.

Are influencers losing followers? ›

Collected on an analysis of 33.7 million Instagram accounts, the data found that Macro influencers – which are defined by accounts with 100 thousand to 1 million followers – lost the greatest number of followers over the two-week period, with 31.3% of Macro influencer accounts being impacted by a decrease.

Who is the most problematic influencer? ›

Onision earns the top spot on the list, making him the most unfavorable in two of Insider's polls.
  • Tana Mongeau. ...
  • Trisha Paytas. ...
  • Chet Hanks. ...
  • Jeffree Star. ...
  • James Charles. ...
  • 3. Logan Paul. ...
  • Jake Paul. ...
  • Onision. Jackson recorded a series of showing him having meltdowns.
29 Sept 2021

Who is the most popular virtual influencer? ›

Meet The Top 10 Virtual Influencers of 2022
  • Lu do Magalu – 6M Followers. ...
  • Casas Bahia – 3.3M Followers. ...
  • Lil Miquela – 2.9M Followers. ...
  • Guggimon – 1.5M Followers. ...
  • Knox Frost – 1M Followers. ...
  • Noonoouri – 404K Followers. ...
  • Bermuda – 263k Followers. ...
  • Shudu – 237K Followers.
19 Oct 2022

Who is the most beautiful influencer in the world? ›

Huda Kattan is the most popular beauty influencer. She has got 49.3m followers on Instagram and 4.15m followers on YouTube.

What is D-list celebrity? ›

The D-list is for a person whose celebrity is so obscure that they are generally only known for appearances as celebrities on panel game shows and reality television.

What is B list celebrity? ›

B-listers are those who have not had recent hits but are still very well known and have fans and followings. They often include teen idols and people who used to play starring roles but now play supporting roles due to age or lack of relevancy.

How many followers do you need to join an influencer agency? ›

Starting Out as a Micro-influencer

These micro-influencers typically have between 5,000 and 30,000 followers, though companies tend to prefer people with at least 10,000.

How can u get free money? ›

10 Legitimate Ways to Get Free Money Online
  1. Join a Focus Group.
  2. Start Some Freelance Work. ...
  3. Review a Mock Trial. ...
  4. Earn While You Shop. ...
  5. Sign Up for Surveys. ...
  6. Watch Videos. ...
  7. Listen to Music. ...
  8. Play Games.

Who is the fastest person to reach 1 million on Instagram? ›

Last December, V officially broke two Guinness World Records when he first revealed his Instagram account, setting new records for the fastest account to reach 1 million followers (43 minutes) and 10 million followers (4 hours and 52 minutes).

Which social media platform pays the most 2022? ›

Top 7 social media platforms that pay content creators in 2022
  1. Instagram. “Our goal is to be the best platform for creators like you to make a living. ...
  2. YouTube. ...
  3. Snapchat. ...
  4. TikTok. ...
  5. Pinterest. ...
  6. Twitter. ...
  7. LinkedIn. ...
  8. 5 Vimeo-approved tips to look good on video (every time!)
31 Mar 2022

› the-goods › 2018/11/28 › influen... ›

The head of the influencer agency Viral Nation explains how influencers make money on Instagram and YouTube.
A city with the words influencer marketing above. If you don't know what an influencer is, where have you been living for the past decade? Influencers have ...
Influencers have become celebrities in their own right in a society driven by social media. Instagram influencers with thousands — or even upwards of one millio...

What is a platform for influencers? ›

An Influencer Marketing Platform is a software solution designed to assist brands with their Influencer Marketing Campaigns. Influencer Marketing Platforms provide influencer discovery tools for brands and agencies, some also offer massive searchable databases of potential influencers, using clever algorithms.

Is TikTok or Instagram better for influencers? ›

TikTok is best for finding micro-influencers. In contrast, Instagram influencers are much more polished and treat their online presence are a brand asset.

What is the largest platform for social media influencers? ›

As the world's largest social media site, Facebook is perhaps the most obvious platform for influencer marketing. Facebook influencers can often reach large audiences that are more targeted than even the platform's own advertising algorithms, resulting in more successful marketing campaigns. Facebook also encourages ...

What social media does influencers use? ›

Some social media platforms lend themselves to showcasing products and services in their best possible light. Platforms like Instagram, Pinterest, YouTube and influencer blogs are perfect for serving up information and inspiration across a wide range of topics.

Who is the highest paid Instagrammer? ›

Cristiano Ronaldo is the world's top Instagram earner, making $85.22m in 2021 from sponsored posts. Rival soccer player Lionel Messi is in close second place, with $71.96m. Ellen DeGeneres is the top Instagram earner in the U.S., making $33.73m per year.

How many followers do you need to be a paid influencer? ›

Once an influencer has reached one million followers, it's safe to assume they are making quite a decent amount of money, and working very hard to maintain it. "It's somewhat of an unspoken rule that influencers can expect to be paid $10.00 for every 1,000 followers they have, once they hit the 100,000 threshold."

Who is the number 1 influencer on Instagram? ›

First on the list is Cristiano Ronaldo, who currently has a total of 484.3 million followers across three social media sites. Next is Justin Bieber with 420.54 million follower count; Ariana Grande, 398.3 followers; Selena Gomez, 380.75 million followers; and Taylor Swift with 354.4 million followers.

How many followers do you need to be an insta influencer? ›

People with followers in the range between 40,000 and 1 million followers on a social network are macro-influencers. Most influencers are micro-influencers with between 1,000 and 40,000 followers. In really specialist niches, you have nano-influencers with fewer than 1,000 followers.

How much should I pay a TikTok influencer? ›

According to IZEA, the average cost per TikTok based on influencer tier is as follows: Nano influencers (1000 - 10,000 followers): $800 per post. Micro influencers (10,000 - 50,000 followers): $1,500 per post. Mid-tier influencers (50,000 - 500,000 followers): $3,000 per post.

What is the fastest growing social media platform? ›

This begs the question: What are the fastest-growing social media platforms? The latest data shows that the fastest-growing social network is TikTok.

What is the fastest growing social media platform 2022? ›

All channels have seen an increase, however, unsurprisingly it is TikTok that takes the crown of the fastest growing social media channel in 2022. Of the 3,000 participants, 40% state that they plan to use TikTok in 2022 as part of their social media strategy.

What is the strongest social media platform? ›

Top Social Media Platforms in 2022
  • Facebook. 2.9 billion.
  • YouTube. 2.56 billion.
  • WhatsApp. 2 billion*
  • Instagram. 1.47 billion.
  • WeChat. 1.26 billion.
  • TikTok. 1 billion.
  • Facebook Messenger. 988 million*
  • Douyin. 600 million**
5 days ago

What are 5 niches commonly used by influencers? ›

What are the Major Influencer Industries and Niches?
  • Fashion. By far one of the most popular niches, fashion encompasses everything from apparel and accessories, shoes and jewelry, to eyewear and luggage. ...
  • Beauty. ...
  • Travel. ...
  • Lifestyle. ...
  • Celebrities and Entertainment. ...
  • Sports. ...
  • Animals. ...
  • Gaming.

What are the 4 main categories of social media influencers? ›

What are the Different Types of Social Media Influencer?
  • Nano influencers (1K – 10K followers) ...
  • Micro-influencers (10K-100K followers) ...
  • Macro influencers (100K – 1M followers) ...
  • Mega influencer (1M+ followers) ...
  • Choosing the best social media influencer for your brand with FYI.
23 Dec 2021

Who is the biggest influencer? ›

The Top 5 Instagram Influencers
  • Cristiano Ronaldo - 443M Followers. Yes, the most followed Instagram profile is none other than Cristiano Ronaldo. ...
  • Kylie Jenner - 339M Followers. ...
  • Lionel Messi - 328M Followers. ...
  • Selena Gomez - 320M Followers. ...
  • The Rock - Dwayne Johnson - 315M Followers. ...
  • Brands that work with mega influencers.

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