25 Best Influencer Marketing Platforms for 2022 (2022)

Influencer marketing is one of the top tools companies use to reach a wider audience. However, due to the huge number of brands, the competition is stiff. This is why businesses often have to work with influencer marketing platforms.

Since real money is involved, you cannot afford to go wrong. About 96 percent of experts agree that you cannot fully automate influencer marketing. But, you can still achieve more by working with the right influencer marketing platform.

We started Afluencer with the aim to help both brands and influencers carve a niche. However, we’re not the only online platform for influencer marketing out there. There are many more and today we are going to share the best ones with you.

We have handpicked 25 of the best influencer marketing platforms you should try. And we’ll also explain to you why we recommend that you should consider working with one.

But first, before we dive into these outstanding influencer marketing platforms – it would probably be a good idea to know what they are, right?

What Are Influencer Marketing Platforms?

An influencer marketing platform is a service that bridges the gap between content creators and brands.

Brands need content creators for marketing purposes and content creators want brands to make money. Influencer marketing platforms bring them together, thus helping everyone involved.

The concept is simple. We keep a database of influencers in different niches. We match influencers with companies by matching their requirements including cost, region, the number of influencers, etc.

Our database includes metrics including demographics, reach, and past history. All these factors are very important when selecting an influencer.

How Can An Influencer Marketing Platform Help Your Business?

Working with a marketing platform allows companies to concentrate on other aspects of the business while we work to find a suitable match.

At Afluencer, we work with all kinds of influencers and brands from micro to macro-influencers and from multinational firms to startups.

You will get to work with the influencer you prefer and ask questions you may have. Plus, at the end of a campaign, we’ll provide metrics to help you gauge how successful your campaign was.

Our database is constantly updating and we’re working with influencers from all around the world. Whether you want to work with someone popular in a small locality or someone with national fame, we have you covered.

Working with an influencer marketing platform allows businesses to save time and money as there are fewer risks involved. Influencers will also find them to be beneficial. As they don’t have to waste valuable time contacting businesses. A process that can be pretty excruciating.

With influencer marketing platforms, all influencers have to do is sign up, provide any required details, and then simply wait for the company to get in touch.

25 Best Influencer Marketing Platforms For Influencers and Brands

In recent years, major brands and companies have flocked to online influencers to market their products. But the influencer market is still largely untapped. Only 17% of companies spend over half of their marketing budget on influencer marketing. This number will no doubt increase in the years ahead.

So if you’re looking for the best solution to managing your campaign, then we strongly suggest you check out these influencer marketing platforms.

List of the 25 Best Influencer Marketing Platforms

  1. Afluencer
  2. HYPR
  3. Upfluence
  4. Popular Chips
  5. Shoutcart
  6. Social Bond
  7. NeoReach
  8. Grapevine
  9. Traacker
  10. AspireIQ
  11. Wearisma
  12. Mention Me
  1. Shopping Links
  2. Influencer
  3. Speakr
  4. Lefty
  5. Sideqik
  6. Fohr
  7. Fanbytes
  8. BrandSnob
  9. Influensi
  10. SocialBakers
  11. Tidal Labs
  12. Tribe
  13. Peg
(Video) 7 Influencer Platforms You Need To Know (Tried & Tested)

Now let’s explore the finer details of each influencer marketing platform on our list.

#1 Afluencer

25 Best Influencer Marketing Platforms for 2022 (1)

Afluencer is your one-stop-shop, whether you’re a brand marketer looking for an influencer or an influencer looking for a great brand to partner with. The website and social media publisher produce the leading content for influencers anywhere online.

Influencers can create an Afluencer account to get featured and connect with brands. Influencers will also be the first to learn about great partnership opportunities with the best brands in their industry.

Brands can also submit their brand info to gain access to Afluencer’s influencer marketing platform. Brands will receive complimentary influencer coverage and be able to reach out to Afluencer’s very own influencer marketing experts.

Afluencer is most certainly a reliable online marketing platform that makes special connections between brands and “Afluencers“!

Take advantage of growth opportunities as a new social media influencer and set the stage for a future full of marketing prospects!

Afluencer works with a number of brands to help them reach their target audience. Submit your brand details or call +1 888 340 6425 for more information on how Afluencer can help you.

FIND OUT MORE ABOUT THE AFLUENCER MEMBERSHIP

#2 HYPR

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HYPR is quite a well-known platform offering real-time analytics including geographic data and demographics. With over 12 million influencer profiles, it is among the largest marketing platforms out there.

You can find direct contact details on the website and get in touch with influencers.

This NYC-based firm started in 2013 and claims to work with over 30 percent of the leading agencies and brands. Some of the major brands it works with include Pepsi, Time INC, and Microsoft.

HYPR has a custom pricing model but you can start with a free trial.

#3 Upfluence

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Upfluence is known for providing customized services to agencies and brands but it also caters to influencers. You can search for influencers based on social networks, languages, geography, and topics.

One of the biggest strengths of this AI-powered marketing tool is the ability to send bulk messages to influencers.

Upfluence has a custom pricing model but you can start with a free demo to test it.

#4 Popular Chips

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Popular Chips can be a great option if you are looking for a free influencer marketing platform.

It offers free custom reports that can be quite helpful in improving your KPIs. Plus, you can even use these reports to know your competitors and how you can improve your social media game.

(Video) Top Social Media Marketing Platforms 2022 (Grow Faster)

The report contains the latest demographic distribution of the followers of any influencer on a number of platforms.

#5 Shoutcart

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Shoutcart is different from most influencer marketing platforms out there. It’s the marketplace to buy and sell shoutouts.

The platform mainly works with Instagram influencers and can be a good pick for businesses who want to work with a local Instagram celebrity.

Shoutcart is easy to use with little to no waiting times. Select an influencer according to your needs, make the payment, upload your content including the photo or image with the caption, and the company will take care of the rest.

You can even select when you want to get the post published. The overall cost will depend on the nature of the post and the kind of reach an influencer has. However, the good thing is that there are several influencers and you can also easily become a part of the company’s growing database.

#6 Social Bond

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Social Brand is among the most advanced influencer marketing platforms. It offers everything businesses and influencers need to find success on the web.

You can create and launch marketing campaigns for specific audiences by working with reliable influencers. It generates detailed reports and only works with verified influencers.

One of the app’s biggest assets is its social media management tool that allows you to publish posts simultaneously on a number of platforms. It also has a kickass Android and iOS app.

Influencers can join it for free but there is also a paid version starting as low as $9 per month.

Businesses can choose from three packages – starting as low as $50 per month. The most expensive package, which comes with more features, goes for $250 per month.

#7 NeoReach

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NeoReach is among the easiest platforms to use thanks to a reliable marketing automation system. It offers excellent customization options. Plus, you can choose from 40 filters to find what you need.

The marketing platform also allows businesses to import their own list of influencers.

NeoReach has a custom pricing model. You’ll have to contact the company for details.

#8 Grapevine

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Grapevine originally started as a marketing platform dedicated to YouTube influencers but now it also includes Instagram and Facebook influencers.

It works by allowing agencies or brands to submit briefs based on their requirements. These briefs are for influencers who can then make pitches. Brands and influencers can discuss the price and even negotiate.

Once an influencer gets selected, a contract is formed. Brands can see performance via Grapevine’s built-in dashboard.

#9 Traackr

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Traacker promotes itself as an ‘Influencer Relationship Management’ tool by allowing businesses to build and manage relationships with influencers. This is an important factor as good relationships can be very important in the world of online marketing.

#10 AspireIQ

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Originally known as Revfluence, AspireIQ works with over half a million influencers and uses AI to create reports.

Unlike other influencer marketing platforms, this one will gather information from your social media handles and let you create your own profile to display your work.

Its recommendation engine uses profiles to recommend influencers to potential clients. Plus, it also has a content library that can help influencers store content in one place.

Upfluence’s platform has three different pricing plans, each coming with a demo.

(Video) The 6 Best Influencer Platforms for Creators | Aspire | Hashtag Paid | Activate Social | IZEA

#11 Wearisma

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Wearisma claims to be one of the fastest-growing influencer marketing platforms. It works with freelancers in about 50 countries and is among the most technologically advanced tools.

It offers transparency that helps build trust between influencers and brands. The company uses intelligent automation and analytics with human efforts to create highly rewarding campaigns.

The platform is quite ahead in terms of research and releases timely reports on the changing scenario of influencer marketing.

#12 Mention Me

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Mention Me works differently than the ordinary influencer marketing platform. It is essentially a referral platform that allows brands to win more customers by using referrals.

This is very important since about 80 percent of customers will trust a referral, especially if it comes from someone they know or trust.

The platform offers A/B testing, an educational program, and other amazing features. It can help you gain up to 30 percent more customers with its easy implementation.

Mention Me has a unique cost-per-sale model, i.e: you’ll pay based on how much you make.

#13 Shopping Links

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Shopping Links allows businesses to get access to valuable data that they can use to make informed decisions. It lets brands send free gifts to influencers in return for shoutouts and reviews.

The cheapest plan starts at as low as $2,750. The most expensive plan is worth $10,000. Other than this, it also identifies itself as a management firm.

#14 Influencer

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Influencer can be a good platform for businesses looking for an option to manage their influencer marketing campaigns that is fast and easy. Its unique match-making features can easily help you get in touch with suitable options.

The company vets all influencers and creates complete reports with the latest data.

You can choose from one of the three payment plans. Get in touch with the company to get a quote.

#15 Speakr

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Speakr is known to work with big names including several Fortune 500 companies and popular brands like Disney, Samsung, Fox, Warner Bros, and Sony.

It can be quite difficult to get listed on their marketing platform as it works with pre-selected influencers. Speakr currently boasts of only 37,000 influencers, all known in their fields.

Get in touch with the company for the pricing model.

#16 Lefty

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Lefty is more than just an influencer marketing program. It’s also a creative agency helping businesses come up with creative plans to create kickass campaigns. They have over 6 million influencers on the list and they work with a number of known brands such as Airbnb, Uber, and Hilton.

Lefty will do all the hard work including crafting the contract and creating the brief.

There are four plans, get in touch with the company for more details.

#17 Sideqik

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Sideqik offers world-class insights and data to help companies make educated decisions. It also has built-in software to help brands manage campaigns.

While not the most popular marketing platform anymore, it has worked with some well-known names like Coca-Cola and Logitech.

#18 Fohr

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Fohr allows you to search for influencers based on location, niche, and the number of followers. It also lets brands make pitches and send offers to their chosen influencer based on comprehensive reports available on their marketing platform.

(Video) The New Rules of Influencer Marketing 2022 Webinar | with CEO Ben Kaplan

These reports are known for giving insights into content performance.

It is one of the few platforms to offer education to influencers to help them grow.

#19 Fanbytes

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Fanbytes can be a good pick for brands looking to target Generation Z. It works with young influencers on Snapchat, Instagram, and TikTok. It’s also known for special Augmented Reality Lenses programs.

It is one of the only platforms to target influencers on these apps. It mainly aims to provide entertaining content to followers to achieve good results.

#20 BrandSnob

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With offices in Melbourne, Sydney, Las Vegas, and London, BrandSnob is among the most well-recognized influencer marketing platforms. However, it only works with selected influencers and has only about 10,000 influencers in its database.

It is known for excellent customer support and reliable AI programs that help brands find the right influencer.

#21 INFLUENSI

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INFLUENSI is known for offering real ROI to help businesses calculate returns. It is one of the few platforms that cater to both influencers and brands like a pro.

In addition to this, the platform offers consultancy and event management services.

#22 SocialBakers

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SocialBakers started as a social media management company. After finding success in providing analytics, it introduced an influencer marketing platform where businesses can search for reliable influencers.

#23 Tidal Labs

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This platform makes use of a proprietary platform to provide brands with what they need.

It offers excellent customization options to help businesses choose the right influencer. Plus, it’s easy to use and has excellent customer support.

It can automate your workflow and allow you to get more in less time.

#24 Tribe

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Tribe is a self-serve marketing app that helps bring influencers and brands under one roof.

Originally founded in Australia, it is now a global name with offices in the UK. The platform mainly works with big British clients such as HSBC and can be a good pick for influencers with a large number of UK followers.

#25 Peg

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Peg mainly works with Instagram and YouTube influencers from all over the world. It has close to 6,000 clients including some major brands like Nestle, Google, Universal, and Uber.

Unlike most platforms, Peg concentrates on performance-based marketing and not campaigns designed to increase brand awareness.

The platform has a custom pricing model but you can try a free demo to know how it works.

These were the 25 best influencer marketing platforms for brands and influencers. Let us know your thoughts and please share any experiences you’ve had with these platforms. If you have used another influencer marketing platform that is not on the list—we’d love to hear all about it!

FAQs

What platform is best for influencer marketing? ›

That's why I've put together this list of the best influencer marketing platforms for brands looking to partner with creators.
...
Start Your Business with Shopify
  • Grin. ...
  • Upfluence. ...
  • Klear. ...
  • Neoreach. ...
  • Traackr. ...
  • TapInfluence. ...
  • YouTube BrandConnect. ...
  • Grapevine.
7 Mar 2022

What platform do most influencers use? ›

As an influencer, you would want to reach a larger audience as much as possible. Facebook continues to be the “King of Social Media” which currently has 2.74 billion active users. Followed by YouTube with 2.2 billion users; Instagram with over 1 billion users; and TikTok with 689 active users.

What is the influencer marketing industry worth 2022? ›

In recent years, influencer marketing has really been on the rise. What was a $1.7 billion industry in 2016 has since grown to become a $9.7 billion industry in 2020. In just 2021, it grew to $13.8 billion and is projected to expand to $15 billion in 2022.

What is the best influencer marketing platform for b2b? ›

It is estimated that the most popular social media platform will be YouTube in 2022. This is because the platform is growing quickly, and its user base is already quite large. Additionally, YouTube offers a wide range of features that make it an effective tool for influencer marketing.

Which social media platform pays influencers the most? ›

While Instagram is the obvious choice for monetizing images, Pinterest and Snapchat also pay their content creators. There are, however, other options, such as Pinterest and Snapchat, that also help creators secure their bags. YouTube isn't the only option for videos…have you considered Twitter and TikTok?

Who connects influencers to brands? ›

Intellifluence is one of the top influencer marketplaces that connects influencers with brands. Aside from connecting with brands, with the help of this influencer marketing network, you may connect with influencers in the same niche to increase your exposure.

What is the best social media platform to become and influencer on? ›

These days, you've got YouTube, Instagram, and TikTok taking up the top spots for influencer marketing. We have a suspicion that these platforms are going to become more integral as a place where you can find more of your target audience in the future when it comes to your influencer marketing campaigns.

What is dark post in influencer marketing? ›

Influencer dark posts are targeted ads on Facebook and Instagram that don't appear on an influencer's timeline, page, or stories. They will not show up in the news feeds of your influencers' followers (unless you specifically target that audience in an ad set - more on this later).

What is the future of influencer marketing? ›

The influencer marketing industry in 2022 will see a huge rise in the demand for micro influencers. Micro influencers' share in the total industry increased drastically last year due to brands favouring them owing to their higher engagement rates & affordability.

Who is the top influencer? ›

The Top 5 Instagram Influencers
  • Cristiano Ronaldo - 443M Followers. Yes, the most followed Instagram profile is none other than Cristiano Ronaldo. ...
  • Kylie Jenner - 339M Followers. ...
  • Lionel Messi - 328M Followers. ...
  • Selena Gomez - 320M Followers. ...
  • The Rock - Dwayne Johnson - 315M Followers. ...
  • Brands that work with mega influencers.

Which industry spends the most on influencer marketing? ›

the tech industry

Is there an influencer database? ›

Upfluence. Upfluence is another influencer marketing platform, which includes a database of nearly three million influencers. The tool analyzes each influencers' niche, reach, engagement, location, and demographics, while also revealing the influencer's habitual post times and the type of content they post most often.

What is a micro influencer? ›

A micro-influencer is someone with a social media following that's larger than a normal person's but smaller than a celebrity's. They use their following to promote products relevant to their interests or expertise — either for money or just because they like them.

Does B2B influencer marketing work? ›

The study from Lee Odden's TopRank Marketing blog finds that 86% of B2B brands are successful with influencer marketing. Through influencer marketing, B2B brands achieve results from boosting brand awareness and reputation to directly increasing sales.

What software do influencers use? ›

The top influencer marketing software platforms
BusinessDemo AvailableReview Score (/5)
HubSpotYes4.4 (7109 reviews)
UpfluenceYes4.3 (45 reviews)
InfluensterYes4.4 (37 reviews)
AspireYes4.8 (52 reviews)
36 more rows
23 Aug 2022

What does an influencer marketing platform do? ›

Influencer Marketing Platform, a Powerful Tool. An influencer marketing platform is an automated software that helps brands and agencies find influencers while managing and measuring the overall campaign.

Which social media platforms are US marketers planning for influencer marketing? ›

More specifically, Instagram Stories was named by 83 percent and Instagram Reels by 36 percent of respondents. TikTok ranked second, mentioned by 68 percent of interviewees.

Is AspireIQ good for influencers? ›

Aspire (formerly AspireIQ)

One of the best of the early influencer marketing platforms, Aspire still ranks at the top. Fully featured (yes, it has that one you're looking for) and thoughtfully designed, the platform provides everything you need before, during, and after your campaigns.

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