Digital Marketing Salary in India 2024 - Average to Highest | upGrad blog (2024)

The digital marketing industry is searing hot with opportunities right now as every company and individual seeks to leave a digital impact on the humongous worldwide web. Online spaces have become effective branding, advertising, and marketing platforms, and simultaneously, the need for ninjas who can navigate this space is also on the rise.

Digital marketing is the tool that is helping these businesses gain the highest that they desire. The number of digital marketing jobs is constantly increasing, and a digital marketer’s salary stands higher than any conventional marketer of a similar post. Digital marketer salary in India can vary depending on various factors discussed later in the blog.

If you are a part or wish to be a part of this fast-paced, creative, and challenging industry, then read on to know the best job roles in digital marketing and the salary trends. This post is updated in 2023 with the latest salary trends in the Digital Marketing Function.

1) Digital Marketing Manager

Digital marketing managers in IT firms, Internet Companies & Digital Marketing Agencies receive the highest compensation out of all digital marketing managers in other industries. This position requires a higher level of experience, with strong knowledge in digital marketing to appropriately mentor and manage people, and also to lead them well. This job comes with a good amount of experience at various levels like Digital Marketing Lead, Assistant Manager DM.

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Digital Marketing Manager Job Role & Skills

A DM Manager should be an expert at managing various online marketing functions like SEM, PPC, SEO, Content Marketing, and Email Promotions. These are some of the mandatory skills required to be a digital marketing professional and is a core of the job role. Mentioned below is the list of activities done by the manager on a regular/daily basis.

• Planning, Organising & Executing digital marketing campaigns.
• Managing Paid Marketing Campaigns, budgeting & spends on a monthly/quarterly basis.
• Good understanding of SEO, targeting areas with high search volume, and optimum conversion ratio.
• Executive Social Media Campaign, Organic as well as Paid.
• DM Manager should be an expert in Performance Marketing.
• Measure performance on all digital marketing platforms and analyze against goals (ROI and KPIs).
• Discover market trends and insights, and optimize budget and performance based on the insights.
• DM Manager should be presentable, well-spoken, marketing specialist, and should be updated with the current marketing trends. He should be an expert with numbers, with a good business understanding.

Digital Marketing Manager Salaries in India

The average salary for a Digital Marketing Manager is Rupees 8,09,777 in India. This is for a candidate with a 4 – 8 years range of experience. Some other factors like Industry, Qualification, Digital Marketing Certification, and City of residence play an important part in deciding the salary.

The salary range of a DM Manager is between 4,00,000 to 18,00,000.As mentioned earlier, there are various factors that influence the salary of an individual. For example, the salary of an individual in Tier 1 city like Mumbai is higher compared to a person with similar skills but in a Tier 2 city.

• Source – Naukri, Payscale, Glassdoor

2) Pay Per Click Analyst

PPC Analyst or some define it as SEM Analyst, is one of the in-demand jobs for online marketing. Someone who can demonstrate the ability to reap profits equal to or greater than the investment will be quickly hired by the company. This is because after getting results organically, companies want to push their boundaries and try out paid advertising. An individual with a thorough knowledge of campaign creation and the psychology behind consumer clicks can easily get the job he/she wants and with the desired salary.

PPC Analyst Job Role & Skills

• A PPC Executive must have strong technical & analytical skills.
• He / She is responsible for managing Paid Ad Campaigns on Google Ads – Search & Display, Bing & other Ad Networks.
• PPC specialist must also manage advertisem*nt campaigns on Facebook, Linkedin, Quora & other Social Media Networks.
• The core job involves maintenance of keyword bids, monitoring daily & monthly budget and improving quality score
• Along with the above skills, the candidate with knowledge of using analytics tools like Google Analytics or other reporting tools is preferred.

PPC / SEM Analyst Salaries in India

The average salary for a PPC Analyst / PPC Executive is approx Rupees 2,50,000 in India. This is for a candidate with around 1 year of experience. Freshers who have a good understanding of PPC, or someone who has completed a few months of internship, can also draw a similar pay package.

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As the PPC Analyst grows in experience and knowledge, salaries can grow up to Rupees 6,00,000. The next level is a Team Leader or an Assistant Manager. There is a huge demand for efficient SEM/PPC professionals since it involves budget management. Many of the digital platforms moving towards monetization, if you are smart enough to manage Pay Per Click well, the sky is the limit.

Source

3) SEO Specialist

No matter the new digital marketing tactics that spring up, SEO will forever be the evergreen one. A mix of customer-driven search engine optimization and subtle but intentional marketing, Search Engine Optimization is the best way to rope in sustainable, long-term, and high converting traffic. You need experience with SEO tools like SEMrush, Google Analytics, Search Console, among others. It is one of the best roles to be specialized in.

Individually, salaries depend mostly on experience and knowledge. For a beginner, the salary may be on an average scale, but with a better understanding of the subject, the payscale just keeps rising. As a digital marketer, you will be versed in a number of skills which means you will be paid for all of them.

SEO Analyst / Executive Job Role & Skills

• Search Engine Analyst must have a good understanding of Ranking Algorithms.
• He / She is must be proficient with Technical SEO.
• Improving user experience and complying with Search Engine Guidelines.
• Identifying the most appropriate keywords for the business, and creating informational content around those keywords is a part of the job.
• Understanding of various optimization tools like Search Console, Ahrefs, SEMRush, and Similarweb is important. Analytical tools for performance measurement like Google Analytics, Omniture, or Comscore is an added advantage.

SEO Analyst / Specialist Salaries in India

Compared to a PPC Analyst, the salary of SEO fresher is on the lower side. But this is only limited to the start of the career. The average salary for a Search Engine Optimization Executive is approx Rupees 2,20,000 in India. This is for someone with 1 – 2 years of experience range. SEO Interns are paid around 15,000 per month in cities like Mumbai, Bangalore, or Pune.

The digital marketing average salary in India is mentioned below.

• Source – Payscale

Similar to a PPC Analyst, with the growth in skills, salaries can grow up to Rupees 8,00,000. This is for a Manager level professional, with a good sense of Organic Growth. SEO professional with has proved extraordinary growth for the business is drawing a salary of 15,00,000+. The demand for SEO professionals is lower compared to PPC. This is because the majority of SEOs work to optimize the rankings on Google, whereas PPC expert is working on several other platforms like Linkedin, Facebook or Insta.

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4) Social Media Marketing

Social Media is how people primarily interact with each other nowadays. Hence, even before building a website or an app, brands start creating a strong social media presence. In fact, many times it is the social media that is driving the business and is followed by a website for an online presence. To drive traffic to their pages and keep the engagement up, organizations hire social media marketers who are well-versed with the gamut of social media. If you have expertise in a specific platform, you can leverage that niche knowledge to your advantage, too. Social Media Marketing also requires knowledge of various SMM Tools like Hootsuite, Buffer, Buzzsumo to name a few.

Salaries depend on the kind of output you can generate. Social Media Professionals directly interact with their users or customers, so they have to enthusiastic, positive and in some cases a good sense of humor works very well. Beginner with these traits can quickly find a place in Social Media Marketing. Experience does matter but it is your enthusiasm that influences your career growth chart.

Social Media Analyst/Executive Job Role & Skills

• Social Media Executive must curate relevant & engaging content to reach the target audience.
• Design, create and execute campaigns on Facebook, Instagram, Twitter, etc.
• Social Media Analyst is the face of the organization on Social Media Platforms.
• The job involves engaging in dialogues & answering queries when required.
• Implementation of a proactive strategy for capturing customer online reviews and ratings.
• Monitor trends in Social Media tools, applications, channels, design, and strategy.

Social Media Executive / Specialist Salaries in India

Salary of Social Media Executive in most cases is on par or higher compared to that of PPC Executive. For a Social Media Fresher or less than 3 years experience the average salary range is Rupees 1,50,000 to 3,50,000 in India. The highest salary for an executive is around 5,00,000 and the next level on the chart is the Manager Position. This field has a high digital marketing salary for freshers as well.

The average salary of a Social Media Manager is 5,60,000 approximately. The higher range of salary is close to 10,00,000 in India. Social Media Professionals are huge demand in Digital Marketing Agencies. Due to the diversity of the function (multiple tools & various platforms), some business functions prefer to outsource the job to expert agencies, where the Social Media professionals have access to all the required tools and expertise to manage the task well.

• Source – Glassdoor

5) Content Marketing

Content on the internet includes everything – copywriting, blog posts, videos, podcasts, visuals and graphics, campaigns, email newsletters. To oversee these diverse forms of content, a content marketing manager is needed who can lead people with his / her domain expertise, and leadership skills. In some companies, this role is played by SEO but with humongous growth of content on the internet, this job requires a dedicated specialist.

Content Marketing Manager Job Role & Skills

• Content Manager role involves creating, improving & promoting content to achieve our business goals.
• Content Marketing with the objective to raise brand awareness, increasing web traffic, and enhancing conversion goals.
• He/she must be able to oversee all marketing content initiatives to ensure customer engagement, brand consistency, and positive customer experience.
• Candidates are mostly in charge of the website content, blogs, copy, and all communication from and about the business.
• Manage content distribution to online channels and social media platforms to increase web traffic.

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Content Marketing Executive / Specialist Salaries in India

Salary of Content Marketing Executive is higher compared to that of SEO Executive. Since content marketers not only create the content but also promote it, they play 2 roles in a single job. For a Content Marketing Fresher or less than 3 years experience the average salary range is Rupees 2,00,000 to 4,00,000 in India. The highest salary for an executive is around 5,00,000 and the next level on the chart is the Manager Position.

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Content Marketing Manager draws a decent pay scale.The median salary of digital marketing in India isRs 6,50,000 approximately and the top range is close to 1 million rupees in India. There are vacancies for Content Marketing head as well, where the experience required is 8+ years and the salary range is between 10,00,000 to 20,00,000 rupees per annum

• Source – Payscale

Salaries in Digital Marketing in India with respect to experience

Salaries are mentioned on the basis of experience. The latter determines your role which in turn determines your remuneration. Exceptions, of course, are always there. The digital marketing fresher salary in India and average salary of digital marketing in India are mentioned below.

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6) Copywriter

Copywriting is regarded as a very glamorous and lucrative field that can also also bring in good freelance digital marketing salary opportunitiesPersuading audiences with the power of words is one of the oldest tricks of the book. Prior to the dominance of the internet, sales copies used to get published in various newspapers, magazines, or in form of flyers. However, now that everything is getting digitalized and the internet holds the potential of reaching the maximum number of people, experts in the digital marketing industry have started leveraging the power of copywriting. Copywriters carefully curate customized pieces of content that are in form of varied types like product copywriting, website copywriting, social media copywriting, B2B copywriting, etc. It comes under one of the digital marketing highest salary in India.

Copywriter Job Role & Skills

• Being able to design and spearhead campaigns
• Being able to write clear, attractive copies that stay in alignment with the brand’s voice
• Accurately interpreting copywriting briefs and understanding the project requirements.
• Can collaborate with a team of designers, CS, and others of related fields both on a small and large scale.
• Can conduct in-depth research that brings relevant information for the campaign
• Edits and proofreads copies as needed
• Uses best SEO principles to optimize the reach of the content organically

Copywriter Salaries in India

Salary of a copywriter is evidently lower than a digital marketing manager salary but they can increase their pay by working as a freelancer with multiple companies or by handling international clients. According to the reports of Payscale, the average salary of a copywriter in India is around INR 3.6 lakhs per annum. However, compared to other pay packages except the digital marketing manager salary, the digital marketing fresher salary in India offered to new copywriters is quite impressive.

A fresher with less than a year of experience can earn around INR 2.9 lakhs per anum. The pay keeps increasing with the years of experience. A seasoned copywriter with more than 10 years of experience can easily earn up to INR 7 lakhs per anum by working in a single company.

One can also shift their career from being a copywriter to being the associate director of creative services of a company.

Indian cities like Gurgaon and Haryana are marked as the hotspots for copywriting jobs as they provide a significant 36.8% more pay than the national average.

Source: Payscale

7) Conversion Rate Optimization (CRO) Specialist

CRO experts concentrate on improving a landing page or website’s components to raise the proportion of visitors that complete a desired activity, like submitting a form or completing a purchase. To improve the user experience and increase conversions, they employ testing, statistics, and user feedback.

In 2024, optimizing the effectiveness of digital marketing efforts is a critical responsibility of CRO specialists. They perform A/B testing, examine user behavior, and make adjustments to enhance the conversion funnel. CRO professionals validate their importance and high compensation by contributing to increased revenue and return on investment, through their grasp of user psychology and optimization of the user journey.

CRO Specialist Job Role & Skills

Job Roles:

• Examine the Performance of the Website:

• Perform in-depth website audits to find areas that need improvement.
• Analyze user behavior and conversion funnels with analytics tools.

1. A/B Evaluation and Trials:

• To compare differences in design, content, and user experience, plan and carry out A/B tests.
• Analyze test results to inform data-driven optimization decisions.

• Mapping User Journeys:

• Recognize problems and areas for development by comprehending and mapping out the user path.
• Make adjustments to improve the user experience overall.

Skills:

• Expertise in Communication:

• Capacity to explain conclusions and suggestions to stakeholders who are not technical as well as those who are

• Work well in cross-functional teams as a collaborator.

• Technical proficiency:

• To apply CRO changes, a basic understanding of HTML, CSS, and JavaScript is required.
• Coordination with development teams for more complicated optimizations.

• Innovation in Solving Problems:

• Inventiveness in coming up with and evaluating fresh concepts to raise conversion rates.
• The capacity to think creatively in order to overcome obstacles.

Conversion Rate Optimization (CRO) Specialist Salaries in India

Conversion Rate Optimization (CRO) specialists in India are likely to make Rupees 4,09,000 or more per year on average as of 2024, depending on their expertise, region, firm size, and industry. Pay may be greater for professionals with more experience or for those who work in more populated locations.

8) Mobile Marketing Manager

Managers of mobile marketing concentrate on ways to connect and interact with consumers through mobile devices. To reach the constantly expanding mobile user population, they manage mobile-responsive website projects, app marketing, and mobile advertising campaigns.

In 2024, with smartphones being used by almost everyone, mobile marketing managers will play a critical role. These experts must be knowledgeable with the subtleties of mobile platforms, such as mobile ad networks and app stores. Their significance in the field of digital marketing is a result of their ability to create successful mobile campaigns, optimize for various screen sizes, and take advantage of mobile-specific characteristics, all of which lead to competitive pay.

Mobile Marketing Manager Job Role & Skills

Job Roles

• Development of Mobile Strategies:

• Create and implement thorough mobile marketing plans that are in line with the overarching objectives of the company.

• Determine your target markets and adjust your tactics for different mobile platforms.

• Marketing & Promotion of Apps:

• Create and carry out marketing efforts to highlight mobile apps.
• To increase app exposure and downloads, make use of app store optimization (ASO) techniques.

• Campaigns for Mobile Advertising:

• Create and oversee mobile advertising campaigns on relevant networks such as Facebook, Google Ads, and others.
• Aim to maximize campaigns based on key performance indicators (KPIs) like engagement, installs, and conversions.

Skills

• Strategies for Push and SMS Notifications:

• Proficiency in creating SMS and push notification campaigns that work.

• Knowledge of best practices for frequency, timing, and customisation.

• User-experience (UX):

• Knowledge of mobile user experience principles.
• Collaboration with design teams to enhance the mobile user interface.

• Integration Across Channels:

• Capacity to coordinate mobile marketing initiatives with more comprehensive marketing plans.

• Uniformity in branding and messaging across all platforms.

Mobile Marketing Manager Salary in India

In India, a mobile marketing manager’s average yearly salary as of 2024 varied between Rupees 1,00,000 to Rupees 23,50,000 or more, depending on experience, region, firm size, and industry. Higher compensation may be demanded by workers with more experience, those running large-scale campaigns, or those employed in popular cities.

9) Brand Manager

It is the duty of brand managers to protect and improve a brand’s reputation and general image. To increase brand equity, they create brand strategies, manage brand campaigns, and guarantee consistency across all marketing platforms.

In 2024, brand managers will be extremely important in determining how a firm is viewed online. They use websites and social media among other internet platforms to propagate the brand identity. Because they recognize the value of authenticity, engagement, and narrative in the digital age, skilled brand managers command competitive pay.

Brand Manager Job Role & Skills

Job Roles:

• Development of a Brand Strategy:

• Create and put into action thorough brand strategies that are in line with corporate goals.

• Describe the positioning, core principles, and USPs of the brand.

• Communication of Brands:

• Create a consistent brand message and manage its execution across all media.
• Make sure the target audience connects with the brand and that it is consistent with the company’s mission.

• Management of Brand Campaigns:

• Create and carry out marketing efforts to advertise the company’s name and offerings.
• Work together to produce campaign assets with creative teams.

Skills:

• Crisis management and brand observation:

• Proactive tracking of sentiment and brand mentions.

• Crisis management abilities to deal with unpleasant events quickly and skillfully.

• Interdepartmental Cooperation:

• The capacity to work cooperatively with groups from various departments.

• Building and maintaining positive workplace connections.

• Financial Intelligence and Budgeting:

• In creating and overseeing brand activity budgets.

• Maximizing the impact of expenditures.

Brand Manager Salary in India

In India, a brand manager’s average yearly salary as of 2024 varied from Rupees 3,40,000 to Rupees 32,40,000 or more, depending on experience, industry, region, and company size. Higher salary can be demanded by workers with more experience, those based in larger cities, and those employed in sectors where there is a greater need for branding knowledge.

10) Virtual Reality (VR) Marketing Specialist

Virtual reality marketing experts use this technology to promote their brands. They use virtual reality (VR) to produce captivating ads, interactive content, and immersive experiences that draw in viewers.

Experts that can use VR into marketing plans are becoming more and more valuable as VR technology develops. VR marketing experts in 2024 will require a thorough grasp of VR technology, inventiveness when creating immersive experiences, and knowledge of how to link VR projects with more general marketing objectives. Their capacity to create ground-breaking campaigns adds to their distinct standing in the sector and raises potential.

Virtual Reality (VR) Marketing Specialist Job Role & Skills

Job Roles:

• VR Promotional Approach:

• Create and put into action marketing plans that make use of virtual reality technologies.

• Look for ways to include VR into larger marketing initiatives.

• VR Content Production:

• Oversee the creation of immersive and engaging VR content.

• Work together with developers and content producers to create immersive VR experiences.

• Planning and carrying out a campaign:

• Create and implement marketing initiatives that use virtual reality to draw in and attract viewers.

• Include virtual reality components in both traditional and digital marketing platforms.

Skills:

• Designing User Experience (UX):

• Knowledge of virtual reality user experience (UX) principles.

• Design abilities to maximize user engagement in virtual reality apps.

• Skills of Analysis:

• Data analysis abilities to gauge VR campaign performance.

• The capacity to learn from performance indicators linked to virtual reality.

• Organizing and Managing Events:

• Familiarity with organizing and carrying out virtual reality events.

• Coordination with teams to guarantee smooth VR experiences during events.

Virtual Reality (VR) Marketing Specialist Salary in India

According to numerous factors like experience, region, firm size, and sector, the average yearly salary for a Virtual Reality (VR) Marketing Specialist in India as of 2024 was between Rupees 15,50,000 to Rupees 49,10,000 or more. A higher salary can be demanded by experts in VR marketing with substantial expertise, by those operating in large cities, and by those involved in highly visible VR campaigns.

Factors affecting digital marketer salary in India

A digital marketer salary in India depends on multiple factors that are somewhat interconnected yet play an individual role. Below are some of such factors that may affect the pay of your digital marketing job.

1. Size of the company

The first and foremost factor that impacts a digital marketing executive salary is the size of the company in which they are, whether it is a domestic or multinational company. Being an entry-level job, digital marketing executives usually stand at the lower end of the pay range, however, it can be a significant amount if one chooses the company wisely.

The bigger the company the better the digital marketing executive salary would be.

2. Skillset and credibility

Skillsets are what make a person credible in the industry. In the digital marketing industry, everyone is highly result-oriented, therefore having the right skillsets that can help the client generate their desired revenue is very important. It applies to both freelancers and full-time employees.

The better your skillsets are the higher the chances you will be able to deliver the desired results. This will further increase your credibility which is your value as a brand and the market reputation that you have built. If you are respected and well known in your field you will have better opportunities to charge higher both as a freelancer or full-time employee.

3. Geographical factors

Even though the majority of digital marketing jobs can be performed remotely and are performed remotely, the geographic location of the employer company, or client plays a major role in how much pay one can get. The pay of digital marketing personnel greatly varies from country to country.

In the US a mid-level digital marketer is paid about $7000 per month, whereas, in India, that person would get $1000 per month for the exact same role. Even within the same country, the pay can vary. Such as digital marketing salaries are significantly higher in the metro cities of India like Banglore, and Pune compared to more suburban areas of the country, in spite of putting the same effort and labour.

Therefore, the best way is to live in a place that has a low-cost lifestyle and work for a company or client that is located in comparatively higher-priced areas.

4. Work experience and Title

Similar to any other industry, in the case of digital marketing jobs, one climbs up the corporate ladder with increasing experience. As one moves up in the digital marketing industry, both their responsibilities and salary increase.

Likewise, the higher your turtle is in an organization, the higher your pay gets. A digital marketing manager salary is significantly higher than an SEO executive’s.

Apart from that, digital marketing specialists who carry the ability to lead an entire team of digital marketing personnel, earn significantly more than freelancers who work solo. Getting these job roles a significant amount of work experience and a proven record of capabilities.

5. Approach

The entire digital marketing industry thrives on a result-oriented approach, therefore, if your approach does not match the vibe or you can not bring the dream results to your clients, chances are that you will not be getting paid much.

Differing from the conventional marketing industry, in digital marketing, each and every progress can be measured, therefore setting KPIs (key performance indicators) and keeping track of them plays an important role. These KPIs also help in assessing the success of any campaign or strategy you have implemented. Hence, the more you utilise such features and become more analytical and result oriented, the more rewarded you will be.

6. Role and Responsibilities

The digital marketing pay is closely related to the particular position and duties performed inside a company. In general, managerial positions—like that of Director of Digital Marketing or Manager of Digital Marketing—pay more than entry-level jobs. Digital marketing income can range across various job titles that can be attributed to factors such as the degree of decision-making authority, the complexity of the work, and the scope of tasks.

7. Performance and Outcomes in Online Advertising:

Providing tangible results and a track record of effective campaigns are important factors that affect the average salary of digital marketing in India. Experts who can demonstrate that they can improve key performance indicators (KPIs), boost website traffic, and enhance conversions are likely to bargain for greater money. Employers are more confident in a digital marketing professional’s capacity to produce quantifiable results when they see accomplishments that are driven by metrics

Top skills required in the field of Digital Marketing

Data Analysis

It is referred to as the utilisation of procedures and software and gathering relevant information from various online platforms which are aimed at the target audience. Online transactions are in various forms such as content, footprint, search queries, online transactions, etc.

Content

Content is king. Having a strong digital presence with solid content is one of the best ways to gather the attention of the target audience and beat the competition. The major aim of digital marketing professionals is to engage in high-quality content which is primarily SEO-friendly. This is why the digital marketing salary in India is high and always goes up.

SEO and SEM

One of the major skills to master in the field of digital marketing is SEO and SEM. Google’s algorithm is continuously improving and evolving. It is important to put focus on the important keywords and various other techniques which help to master the SEO platform. The technical aspect of SEO and SEM is managed by the technical teams and this is why the digital marketing salary is high.

CRM

Digital marketing professionals should be able to monitor the customer experience which helps companies to understand and address the growing needs of their customers. Digital marketers are also supposed to involve various strategies which are helpful in developing strategies that maxmimises the customer experience.

Design skills

In the world of social media, it is very important to present the material in a creative format. The videos are taking over the internet because they seem to have a high conversion rate, engagement, and SEO rankings. There are various tools in place that allow marketers to develop creative content such as Canva, Photoshop, Adobe Creative Suite ( InDesign, Illustrator, etc.)

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Conclusion

These numbers above are not set in stone. The real influencer of your salary is the skills you have, the mastery you have attained over them, and how quickly you grow and make the company grow as well.

If you wish to become a Digital Marketer Checkout upGrad’s . The best thing about the digital marketing function is that you do not need to be working in the office. Sitting at home, or at a convenient location, you can earn the same amount – if not more – than a digital marketing office-going employee does. Ready to snag a digital marketing job of your dreams?

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