Home The Rise Of Online Marketing In The Philippines
The Internet has changed the way we do marketing. Gone are the old days when traditional marketing ruled most businesses, and new players had a hard time getting into the market. Today, online marketing has made it possible for most small and medium businesses to join and compete in the entrepreneurial scene. The Philippines, where 1.6% of the global Internet population lives, is a ripe playground for online marketers.
Once considered the Facebook capital of the world, the Philippines is now one of the countries that mainly use social media, with 12 million users who spend an average of 4 hours per day on Facebook alone. Businesses and startups who want to test the waters have more leverage now than before because of the massive pool of audience they can reach while still possibly targeting specific demographics. Success stories of online stores overtaking brick-and-mortar stores regarding sales and growth are proof that online marketing isn’t just a fad – it’s the evolution of marketing. Explore more digital marketing statistics in the Philippines in our blog here.
Businesses are attracted to online marketing because of its many advantages over traditional marketing. Unlike putting up a gigantic billboard on a highway just to have exposure for your brand, online marketers can now simply post a sponsored advertisem*nt on Facebook for a significantly lesser amount and reach their target market, who really might be interested in their brand.
While anyone with a laptop and an Internet connection can be an online marketer, it’s not an easy task. You can spend weeks, probably months, watching videos and reading blogs that talk about the basics, but an organized online marketing training will help you grasp the core concepts faster and help you apply the lessons in real life.
Marcom Cruz
Marcom specializes in creating engaging and informative content. His work draws from his extensive experience in the industry and his passion for promoting performance excellence among professionals.
Never miss a story
Stay updated about Apex news as it happens
Popular Courses
Connect With Us
Philippines
8th Floor, Montepino Building, 138 Amorsolo corner Gamboa St., Legaspi Village Makati City
- (+632) 8403-8668
Vietnam
390 Hoang Van Thu Street, Ward 4, Tan Binh District, HCMC, Vietnam
- (+84) 28 6263 3303
India
No.9, Desika Road, Mylapore, Chennai, India – 600004
- (+91) 44 4554 8438
Singapore
8 Burn Road, #07-14 TRIVEX Singapore 369977
Email us at [emailprotected]
Philippines
8th Floor, Montepino Building, 138 Amorsolo corner Gamboa St., Legaspi Village Makati City
- (+632) 8403-8668
Vietnam
390 Hoang Van Thu Street, Ward 4, Tan Binh District, HCMC, Vietnam
- (+84) 28 6263 3303
India
No.9, Desika Road, Mylapore, Chennai, India – 600004
- (+91) 44 4554 8438
Singapore
8 Burn Road, #07-14 TRIVEX Singapore 369977
Email us at [emailprotected]
[{"category":"Agile and Scrum","slug":"agile-and-scrum"},{"category":"Business Continuity & Risk Management","slug":"business-continuity-risk-management"},{"category":"Cloud Computing","slug":"cloud-computing"},{"category":"Data Science","slug":"data-science"},{"category":"Data Security & Privacy","slug":"data-security-privacy"},{"category":"DevOps","slug":"devops"},{"category":"HR & Organizational Development","slug":"hr-organizational-development"},{"category":"HR Edge 4.0: New Age HR Essentials","slug":"hr-edge-4-0"},{"category":"Innovations","slug":"innovations"},{"category":"IT Infrastructure","slug":"it-infrastructure"},{"category":"IT Service, Governance & Architecture","slug":"it-service-governance-architecture"},{"category":"Project Management & Business Analysis","slug":"project-management-business-analysis"},{"category":"Quality & Productivity","slug":"quality-productivity"},{"category":"Standards & Compliance","slug":"standards-compliance"},{"category":"Sustainability","slug":"sustainability"},{"category":"Workforce Edge 4.0","slug":"workforce-edge-4-0"}]
Subscribe to our eNewsletter
Follow us!
Company
Offerings
Resources
Work with us
©2023 APEX Global. All Rights Reserved