How to Price Wedding Flowers - Step-by-Step Quotation Wedding Floral Design [Updated Guide] (2024)

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How to Price Wedding Flowers - Step-by-Step Quotation Wedding Floral Design [Updated Guide] (1)My four super simple steps to help you quote a wedding floral archway like a pro My quoting process was literally just pick a number like I used to look at some of these archways and be like how much do I think my client would be willing to pay completely pricing based on an emotion and not actually going through this process and it’s the process that I still follow in my business today when we’re quoting for floral installations floral archways or doing something that we’ve never done before remember you can come back and watch this tutorial I’m so much happier with the work that we produce as a result of this process as well, because i’m going in with a much more intentional, much more considered recipe and thought process around my mechanics, and it just has such an incredible ripple effect. If you’re anything like me and you’ve just been arbitrarily picking your number, this is a much better way to do it.

So i thought it would be super helpful to actually do this process on a design that isn’t from us, so here is the picture that we are going to use as our inspiration, and the process that we’re going to go through is actually distilled down into four very simple steps, so let’s step by How to quote a floral archway like a pro So part one of the quoting process is to do a little bit of planning and work through the mechanics that you’re going to use to create the archway and I know when you’re first designing this part can feel super intimidating so I’m going to walk you through step by step what I would do but I’ll also tell you if you want to use flower foam if that’s your go-to mechanic then go for it the process is exactly the same in terms of figuring out figure out how many bricks you want and then figure out the wholesale cost of each, and that’s how much you’re going to allocate for your mechanics. As we move to step two, this is where again you will have a huge amount of flexibility and you get to adapt this approach based on what’s in season, what’s quality for you in your area, and color preferences. personal preferences in terms of the types of ingredients, so i always will plan my recipes based on ingredients that I like to use, and i know that that sounds very simple, but feel free to do the same thing for yourself.

How to Price Wedding Flowers - Step-by-Step Quotation Wedding Floral Design [Updated Guide] (2)

Is $2000 enough for wedding flowers?

Wedding flowers will run couples anywhere from $2,000 to $3,500 on average. That’s just an average though: if you have your sights set on a flower wall, a flower installation or an arrangement that requires quite a few flowers and added labor, you’re looking at more like $5,000 to $10,000-plus.


Go through and identify the actual ingredients first; don’t try and kind of cross all of this into one step of the process; and then go through and figure out how much of each ingredient you might need. white lisianthus peach carnations mini white carnations and then ivy or some foliage that’s similar to that and then some sort of like fluffy green foliage i know for us here i would use like the mini variegated potosporum but for you guys who are overseas it might be something completely different but i think it’s something that’s a bit more delicate and i would also just add in a few clouds of baby’s breath Two bunches of lizianthus and three bunches of pink carnations, which for us typically come in ten stems per bunch three bunches of white mini carnations three bunches of iv seven bunches of fluffy green foliage One bundle is baby’s breath your bunch counts will vary depending on how your wholesaler operates and your wholesale prices may vary so don’t get too caught up in the specifics here the process is what’s really important and I go through the math here just to give you that kind of anchor to show you this is the kind of price you should be guiding your clients towards based on what wholesale prices are doing at this particular moment in time So you’re going to quote your client close to two thousand dollars just for the flowers and foliage and like the actual design work yes now the third aspect of this process and i know this was something i missed for a long time but there is the premium that we need to charge to be able to create that design on a specific day at a specific location at a specific time so one of the reasons that there are lots of markups on wedding flowers is because There’s a whole other series of math that we can do around figuring out how much that higher fee is and I go over that in the pricing with confidence online course but in this instance I’m just going to tell you guys this idea of making sure yeah that higher fee is an additional 180 so there’s a lot of items here to make sure that you’re accounting for but this is really the foundation of building a successful, profitable, and sustainable flower business s Sign up today, and you get immediate access to my in-depth article training, plus the 50-page workbook, I’ve also included a list of wholesale ingredients to get you started, and I’m also talking you through step by step how to overcome some of the biggest mindset challenges because at the end of the day the math actually is incredibly straightforward; the equation has already been figured out for us. It’s all of the stories that we like to tell ourselves about our ability to be able to charge that much that get in the way of us actually making money in our business, so I’ve packaged all of that up for you step by Grab your credit card, enroll today, and you get access to the whole thing immediately.

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What is the rule of floral formula?

Floral formulae are a system to represent a flower’s structure using specific numbers, letters, and symbols, hence it is a simple way to present salient features of a flower. It portrays the number of parts, floral symmetry, connotation and adnation, ovary position and insertion.


Right now, presto, pronto, you can have all of your pricing sorted within a day. Okay, my friends, have the most amazing day. Drink some water, get some sleep, and we’ll talk to you again next week.

Q&A – 💬

❓ How do you sell a wedding flower quote?

Use the Event Description to Sell the Experience – that bit of copy you put at the top of the quote that paints the picture of the day and gives your clients the reassurance that you know what you’re selling is a great sales opportunity. Here is an example of a wedding flower quote template (click h
ere for the PDF).

❓ How much do wedding flowers cost?

In 2019, the average wedding flowers cost was around $2,000. While this figure represents what the average couple spent on floral arrangements, you and your partner may end up spending a lot more if you’re looking for larger, more extravagant arrangements, or you can spend a lot less if you follow our budgeting tips above.

❓ How do I choose a florist for my wedding?

Ask your florist, What great things can you do with $__? This will give you an idea of how much the florist charges for things like bridal bouquets, centerpieces, flower installations and other decorative extras—and whether or not they're a good fit for your needs.

❓ How to choose a bridal bouquet for your wedding?

Let’s check the bridal bouquet costs. Selecting your bridesmaid bouquets is the perfect chance to accent your own bridal bouquet. Embrace colors and flowers similar to the bridal bouquet in order to truly allow your wedding flowers to coordinate and look aesthetically pleasing in your wedding photos.

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How to Price Wedding Flowers - Step-by-Step Quotation Wedding Floral Design [Updated Guide] (2024)
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