Social media users in the Philippines 2029 | Statista (2024)

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Social media users in the Philippines 2029 | Statista? ›

The Philippines was home to 86.75 million social media users in January 2024, equating to 73.4 percent of the total population. A total of 117.4 million cellular mobile connections were active in the Philippines in early 2024, with this figure equivalent to 99.3 percent of the total population.

The Philippines was home to 86.75 million social media users in January 2024, equating to 73.4 percent of the total population. A total of 117.4 million cellular mobile connections were active in the Philippines in early 2024, with this figure equivalent to 99.3 percent of the total population.

The Philippines now ranked fourth in terms of spending time on social media, with an average user spending three hours and 34 minutes. Leading the list was Kenya with three hours and 43 minutes, followed by South Africa with three hours and 41 minutes and Brazil with three hours and 37 minutes.

The popularity of social networking in the Philippines can be traced in the Filipinos' culture of "friends helping friends." For Filipinos, their friends and who they know can become more valuable than money, especially when what they need can be achieved through nepotism, favoritism, and friendship among others.

Almost half of all Filipino social media users also follow “influencers or other experts” in social media at 43.9%, the highest in the world, while the worldwide average is only 22.6%, the report said.

Internet addiction is highest in the Philippines, according to both the IAT (5%) and the CIAS-R (21%). Internet addictive behavior is common among adolescents in Asian countries. Problematic Internet use is prevalent and characterized by risky cyberbehaviors.

According to the data from NapoleonCat, the highest share of Facebook users in the Philippines were between the age of 18 and 24, followed by those aged 25 to 34 years as of December 2023. Facebook is the leading social media platform in the country, with a market share of over 90 percent.

Social networks like Facebook were the most popular among Gen Z in Vietnam, and the Philippines, with 84 and 81 percent of the respondents using it regularly in 2022.

Note there is a projection that come 2050, the Philippines will have a population of about 150 million. So it is assumed we will figure out where to put all those cars and all those people. Both studies assume an investment-driven growth, which also means a fair share of foreign direct investments in the region.

facebook.com ranked number 1 and is the most visited Social Media Networks website in Philippines in April 2024, followed by messenger.com as the runner up, and twitter.com ranking at 3rd place as the leaders of the Social Media Networks websites in Philippines.

Who uses Facebook the most in the Philippines? ›

There were 87 400 000 Facebook users in Philippines in January 2023, which accounted for 74.6% of its entire population. The majority of them were women - 53.4%. People aged 18 to 24 were the largest user group (26 600 000).

Filipinos have used social media to call out authorities, demand justice, and affect change in society, particularly in cases of police brutality and killings. In the political realm, social media has become a primary source of information for voters and has influenced their decisions in selecting candidates.

Excessive screen media use in young children is associated with negative effects on their development, particularly in language skills. Exposure to social media does not significantly impact awareness of societal issues but is related to increased radical involvement among teenagers.

Tinder. Tinder is perhaps the most popular dating app in the Philippines, offering both free and paid versions.

General social media statistics in the Philippines

Each day, people spend an average of 3 hours and 34 minutes on social media—8 minutes fewer than the previous year—even though the number of users has grown.

China was home to over one billion social media users in 2023, making it the country with the largest audience. It is expected that by 2029, the number of social media users in the country will exceed 1.2 billion.

In 2020, about 108,538,558 or 99.9 percent of the 108,667,043 household population are Filipino citizens. Filipinos with dual citizenship, on the other hand, reached 50,089, with less than 0.1 percent.